Fannie Mae’s brand architecture serves as the foundation for the company. So when they wanted to refresh their look, designing from an elemental perspective was necessary. Color, type, shape, graphics, and photography style were just a few of those building blocks that helped to create Fannie Mae as a trusted leader and valued partner in the housing industry.
Responsible for leading the creative brand overhaul of Fannie Mae’s core identity system and establishing guidelines for implementation. - EVP Chief Creative Officer: Sung Chang Design Director: David Zamdmer Senior Designers: Artin Yip / Sharon Wagner For MRM//McCann