With ultra-luxurious options lacking wearability, and the prettiest pieces made for only a few body types, New York and Company set out to change the world of lingerie. Cue leisure-worthy lingerie, sleep and swim essentials so soft and intuitive, they slip effortlessly into the everyday rituals of life. This is Us — Universal style designed for individuality. This is Uncommon Sense.
Creative Director for the Uncommon Sense brand launch. Responsible for the creation and oversight of strategic brand positioning, core identity system, concepting and directing campaign shoots, website styling, and email and social guidelines. - Campaign Photographer: David Slijper Campaign Cinematographer: Arian Sohelli Social Photographer: Brian Bins Chief Creative Officer: Sara Rotman Design Director: John Cruz For NEWCo Branding