Aquis hair company needed to convey to its consumers that a woman’s beauty is a source of strength, inside and out. The brand relaunch campaign showcases the spirit of Aquis through our model’s untamed tresses, breaking free from the mold of over-retouched imagery and relinquishing control to mother nature through our authentic photography and unscripted video content.

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Verizon

Kim Kardashian

Vera Wang

Lane Bryant

Etcetera / E3

Polo Quarterly Magazine

Babeth's Feast

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Brand Reboot

As the agency Creative Director for Aquis’ visual reset, it was necessary to respect the allowances of an independently-owned brand by trading in a big budget production for a run and gun photoshoot showcasing the natural elements of earth, wind, water, and Aquis. This type of shoot style allowed for the visuals to convey a spirited and dynamic approach that aligned with how the company chooses to conduct business.

Brand Reboot

Aquis hair company needed to convey to its consumers that a woman’s beauty is a source of strength, inside and out. The brand relaunch campaign showcases the spirit of Aquis through our model’s untamed tresses, breaking free from the mold of over-retouched imagery and relinquishing control to mother nature through our authentic photography and unscripted video content.

Brand Reboot

Aquis hair company needed to convey to its consumers that a woman’s beauty is a source of strength, inside and out. The brand relaunch campaign showcases the spirit of Aquis through our model’s untamed tresses, breaking free from the mold of over-retouched imagery and relinquishing control to mother nature through our authentic photography and unscripted video content.

PHOTOGRAPHER: JOE PERRI

CHIEF CREATIVE OFFICER: SARA ROTMAN

DESIGN DIRECTOR: JOHN CRUZ

FOR NEWCO BRANDING

PHOTOGRAPHER: JOE PERRI

CHIEF CREATIVE OFFICER: SARA ROTMAN

DESIGN DIRECTOR: JOHN CRUZ

FOR NEWCO BRANDING