True Religion ruled the aughts as the denim brand of the decade. Made in the U.S.A., its classic Americana vibe could be seen from NY to LA. But with the passing of time and trends, the brand needed to remind its customers of its timeless and trusted style, while staying true to its DNA.

True Religion’s heritage campaign did just that by refocusing its lens on the grits and glory of an American-made brand, visually executed with iconic black and white photography drenched in bold, authentic graphics.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

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Kim Kardashian

Vera Wang

Lane Bryant

Etcetera / E3

Polo Quarterly Magazine

Babeth's Feast

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

‍The overarching advertising campaigns were distilled into all other touch points of the brand including look book and e-commerce visuals, Fashion Week and PR events, print and OOH advertising campaigns, retail signage, and daily marketing correspondence.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

‍The overarching advertising campaigns were distilled into all other touch points of the brand including look book and e-commerce visuals, Fashion Week and PR events, print and OOH advertising campaigns, retail signage, and daily marketing correspondence.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

‍The overarching advertising campaigns were distilled into all other touch points of the brand including look book and e-commerce visuals, Fashion Week and PR events, print and OOH advertising campaigns, retail signage, and daily marketing correspondence.

Brand Overhaul

As the lead creative for True Religion Brand Jeans overhaul, I was responsible for concepting out the refreshed visual approach and directing photo shoots from the California headquarters for seasonal image campaigns.

Brand Overhaul

True Religion ruled the aughts as the denim brand of the decade. Made in the U.S.A., its classic Americana vibe could be seen from NY to LA. But with the passing of time and trends, the brand needed to remind its customers of its timeless and trusted style, while staying true to its DNA.

CAMPAIGN PHOTOGRAPHER: ALEXI LUBOMIRSKI

LOOKBOOK PHOTOGRAPHER: LACHLAN BAILEY

CHIEF CREATIVE OFFICER: SARA ROTMAN

FOR MODCO GROUP

CAMPAIGN PHOTOGRAPHER: ALEXI LUBOMIRSKI

LOOKBOOK PHOTOGRAPHER: LACHLAN BAILEY

CHIEF CREATIVE OFFICER: SARA ROTMAN

FOR MODCO GROUP