Wellness is the most underserved category in the legal cannabis market, but with growing support for legalization, there is a massive demand for premium quality products.

Wellfounded understood this need and created a line of true luxury self-care cannabis products recognized for their unrivaled ingredients, potency, efficacy and presentation. All of the brand’s formulas are based on the therapies that made its fearless farmer and founder, Sara Rotman, well again after a life-threatening battle with Crohn’s disease.

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

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Etcetera / E3

Polo Quarterly Magazine

Babeth's Feast

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Wellfounded has generated national recognition in Forbes, Vogue, Benzinga, Bloomberg, Leaf Nation, and LA Weekly.‍

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Wellfounded has generated national recognition in Forbes, Vogue, Benzinga, Bloomberg, Leaf Nation, and LA Weekly.‍

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Wellfounded has generated national recognition in Forbes, Vogue, Benzinga, Bloomberg, Leaf Nation, and LA Weekly.‍

Brand Creation & Management

As the EVP of Brand during its launch, it was critical to develop a go-to market strategy inviting our new customers into the world of Wellfounded. My responsibilities have included all areas of brand creation and daily operations such as creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Brand Creation & Management

Wellness is the most underserved category in the legal cannabis market, but with growing support for legalization, there is a massive demand for premium quality products.

DESIGN DIRECTOR: JOHN BENNET CRUZ
PHOTOGRAPHY/VIDEO: HEATHER GILDROY, BRIAN BINS, & BLAKE BRONSTAD

DESIGN DIRECTOR: JOHN BENNET CRUZ
PHOTOGRAPHY/VIDEO: HEATHER GILDROY, BRIAN BINS, & BLAKE BRONSTAD