Fannie Mae’s brand architecture serves as the visual foundation for the company. So when they wanted to refresh their look, designing from an elemental perspective was necessary. Color, type, shape, graphics, and photography styles were just a few of those building blocks helping to visually define Fannie Mae as a trusted leader and valued partner in the housing industry.

Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

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Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

Brand Launch

As the creative lead, I was responsible for leading the Fannie Mae 2.0 Brand Evolution by defining a core identity system based on their executable needs and establishing guidelines for implementation. With a swift visual refinement requested, daily meetings with Fannie Mae’s internal team were conducted and bi-weekly working sessions at their DC Headquarters.

Brand Launch

Fannie Mae’s brand architecture serves as the visual foundation for the company. So when they wanted to refresh their look, designing from an elemental perspective was necessary. Color, type, shape, graphics, and photography styles were just a few of those building blocks helping to visually define Fannie Mae as a trusted leader and valued partner in the housing industry.

Brand Launch

Fannie Mae’s brand architecture serves as the visual foundation for the company. So when they wanted to refresh their look, designing from an elemental perspective was necessary. Color, type, shape, graphics, and photography styles were just a few of those building blocks helping to visually define Fannie Mae as a trusted leader and valued partner in the housing industry.

EVP CHIEF CREATIVE OFFICER: SUNG CHANG
DESIGN DIRECTOR: DAVID ZAMDMER
SENIOR DESIGNERS: ARTIN YIP / SHARON WAGNER
FOR MRM//MCCANN

EVP CHIEF CREATIVE OFFICER: SUNG CHANG
DESIGN DIRECTOR: DAVID ZAMDMER
SENIOR DESIGNERS: ARTIN YIP / SHARON WAGNER
FOR MRM//MCCANN